Helping indie authors write stronger books and build clearer author businesses.

Hi, I’m Mae Baum—a self-published author, editor, marketer, and educator.

Most writing advice isn’t wrong. It’s just overwhelming. My job is to make the next step obvious.

How I Can Help

Big-picture feedback on plot, pacing, character development, structure, and reader experience.

Retail blurbs that create curiosity, communicate reader expectations, and encourage readers to click “Buy Now.”

Platform reviews, catalog audits, and practical marketing advice designed to help readers understand what you consistently offer.

Build believable, memorable characters by understanding the question behind every compelling character:

Learn the structure behind blurbs that create curiosity, establish reader expectations, and increase clicks.

A practical catalog audit workbook for authors who are publishing consistently but struggling to gain momentum.

I’m a self-published author, editor, marketer, and educator who has spent more than twenty years helping people learn difficult concepts.

I don’t believe most writers need more information. I believe they need clearer explanations.

My work combines practical publishing experience with a teacher’s approach to breaking complicated ideas into manageable next steps.

Whether I’m reviewing a manuscript, writing a blurb, or explaining character arcs, my goal is always the same:

Help authors write stronger books and build clearer businesses.

I share practical articles about blurbs, character development, publishing strategy, and building a sustainable indie author business.